Why You Need To Be The Queen Of Your Culture

Company culture is something that only big organisations need to concern them selves with, true or false? False


To set your business up for success, it’s important to create a high performing culture right from the start (even if that’s just you right now!)


Your company culture is made up of the shared beliefs and behaviours of your business. It can either drive a business forward at high speed or it can drag it down to the point where it implodes.


These are some of the key things that make up your company culture.


Vision – Tells everyone where you are headed.


Mission – It tells people about the vehicle that’s going to get you where you are headed.


Values – Who you and your team are being on the journey.


Beliefs – What you and your team believe about the journey, the vehicle and the destination.


Standards – The levels you hold yourself to.


Expectations – The standards you expect of others.


Let’s say there were two organisations and one had a belief in their culture that, ‘feedback was only ever bad and should therefore be avoided’.


The second organisation had a belief that, ‘feedback is a gift because it’s how we learn, grow and become better at what we do’. How do you think the outcomes of these two organisations will differ because of this one belief?


Changing a badly performing culture in a big organisation is like trying to change the direction of the Titanic but when you develop your culture early on it’s like nipping about in a speed boat and if you find yours isn’t working you can easily change direction.


So start developing yours today!

Claire Whitelaw Brown
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Claire Whitelaw Brown

Business Consultant at CWB Growth Business Strategies
Claire is a business strategist passionate about helping accountants grow revenue, profits and cash flow.

As well as being a Chartered Management Accountant (CIMA) and ex-CFO with over 20 years experience, she has also worked extensively with small and medium sized business owners to help them grow profitable businesses.

She's also a certified coach, NLP practitioner, Metadynamics TM Consultant and contributor for Kochie’s Business Builders.
Claire Whitelaw Brown
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