Delegate Not Abdicate

Delegate not abdicate!

Hey everyone, Claire Whitelaw Brown here from CWB Business Growth Strategies.

Most business owners get to the point where they can no longer manage all the work in their business on their own and it becomes time either outsource or get someone in to help out. This can be exciting and scary.

Typically the tasks that the business owner will want to get rid of first will be the things that they either don’t know how to do or they detest doing. For many, many business owners this will be their book-keeping, their online marketing or their admin etc.

It is amazing to get some to do these things for you providing you don’t make two very common errors that many small business owners make.

Relevant Article: Pick Your Battles Wisely To Win More

You must not abdicate responsibly for the task, you need to delegate it effectively.

You don’t just use the time you gain to do more technical stuff within your business, instead of working on your business.

So what do I mean by abdicating instead of delegating? Let me tell you a very quick story about a business owner who hated doing their books and thinking about money. They also hated packing and shipping their goods so they decided to get two people into the business to complete these task, then affectively they walked away from the jobs and never really thought about them again. They didn’t look at their books because they didn’t really understand them and gave totally gave free rein to the person doing the shipping task. A number of years later when the book-keeper left, the new book-keeper discovered that the two employees had been in cahoots and had been stealing money from the business for years! The business owner had no idea because they had taken no interest in the tasks they did.

The vast majority of people who will work for you will be honest and are just trying to do their best for you but if you don’t know what they do then how are you going to know how good it is?

Just because you don’t like doing a task isn’t a good enough reason to abdicate responsibility for it. You don’t need to be an accountant or a shipper but you do need to proficient enough to be able to check in on the work and understand it any time.

Three ways to do this are:

Read books on the subject. These days there are books written on just about every topic you can think of.
Do a short course, educate yourself on the basics and master it.
Work with a business consultant or coach who is knowledgable in gap areas, so can guide and help you to become not just a technical in your business but the effective manager and entrepreneur your business needs you to be.

I trust you have found this helpful. Let’s continue the conversation, leave me a message below. Until next time, bye for now.

Claire Whitelaw Brown
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Claire Whitelaw Brown

Business Consultant at CWB Growth Business Strategies
Claire is a business strategist passionate about helping accountants grow revenue, profits and cash flow.

As well as being a Chartered Management Accountant (CIMA) and ex-CFO with over 20 years experience, she has also worked extensively with small and medium sized business owners to help them grow profitable businesses.

She's also a certified coach, NLP practitioner, Metadynamics TM Consultant and contributor for Kochie’s Business Builders.
Claire Whitelaw Brown
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